Balancing Creativity and Brand Values in Influencer Marketing

Thando Gambushe, an FMCG influencer marketing lead, joins The Lead Creative to share her expertise on balancing creativity and brand values in influencer marketing. She reveals how passion-driven content and deep brand alignment create successful collaborations. Thando also explores how Gen Z is reshaping the landscape, pushing brands to adapt and evolve. Learn how to build trust, foster authentic partnerships, and avoid common missteps in the ever-changing influencer space. 

The Lead Creative Podcast is available on:

• Apple
• Spotify
• Stitcher
• Google Podcasts
• YouTube

Follow us on:

• LinkedIn
• Facebook
• X
• Instagram
• TikTok

Send us mail!

Support the show

Audio editing and production by: Maishe Rakgoale
Signup for our newsletter to get the latest updates.