Balance Brand Equity and Short-Term Results in a Digital-First World: Christa Kruger

Consumers avoid traditional advertising while consuming on-demand content and utilising ad-free platforms, leaving brands struggling to connect. In this episode of The Lead Creative, Christa Kruger, MD of Wavemaker South Africa, shares how brands can balance short-term results with long-term brand building.

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Audio editing and production by: Maishe Rakgoale
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