Charlie Jimerson | Rethinking the Billable Hour for Sustainable Law Firm Growth

Charlie Jimerson is the founder and CEO of Jimerson Birr, a Florida-based business law firm with a national reputation for litigation, regulatory, and transactional work. He's also a U.S. Air Force veteran, a board-certified construction law attorney, and a widely recognized leader in the legal and business communities. Under his leadership, the firm has been repeatedly honored for its workplace culture, growth, and client service while representing various businesses of all sizes and scales as their go-to counsel for legal matters and comprehensive legal expertise, both inside and outside the courtroom. 

From drafting and enforcing contracts, providing grounded executive-level advice, and collecting money owed, Charlie’s extensive experience spans all phases of litigation, including alternative dispute resolution, settlement negotiations, and complex commercial cases. His career is distinguished by a rich tapestry of accomplishments that mirror his unwavering commitment to securing favorable outcomes for his clients and reflect a focus on service, quality, and results.

Prior to founding Jimerson Birr, Charlie honed his skills and expertise at prominent  Jacksonville-based commercial litigation and construction law boutique law firms. He currently resides in Ortega with his wife, Ashley, their two children, and their Italian Greyhound dog, Olive.

As a young lawyer, Charlie Jimerson had his pick of opportunities and began his career at a traditional Biglaw firm. But it didn’t take long for him to feel disenchanted with what he saw—an industry clinging to outdated models that didn’t truly serve clients. Not even four years into practice, Charlie founded Jimerson Birr as a values-driven law firm committed to doing things differently.

He believed law firms could grow by focusing on service, quality, and results instead of billable hours and burnout. That conviction shaped his approach to building a practice centered on client needs, predictable pricing, and strong culture. By replacing outdated habits with clear processes and accountability, Charlie set out to prove that sustainable growth is possible without sacrificing relationships or outcomes.

In this episode of The Lawyer’s Edge podcast, Elise talks with Charlie about how rethinking the billable hour can fuel law firm growth. He shares how subscription pricing and disciplined processes create more value for clients, how AI can enhance efficiency without replacing human judgment, and why culture and leadership are essential to long-term success. Charlie also explains why he sees pressure as a privilege and why “the way it’s always been done” is the most dangerous mindset holding firms back.

2:06 - The inspiration for Jimerson Birr’s founding and identity

5:21 - Problems with the billable hours model of many legal organizations

9:12 - What’s necessary for the legal industry to start retreating from the billable hour crutch

14:37 – Value-based and subscription pricing around four core areas and three package tiers

21:15 – Why there should still be room made for the billable hour when necessary

24:56 - Three biggest things learned from client surveys that impacted changes within the firm 

27:43 - How Charlie uses AI to enhance his organization’s practice 

32:20 - Hiring principles and cultural philosophy of Jimerson Birr

34:45 – Why Charlie views pressure as a privilege and its impact on his choices

37:28 - Essentials to focus on and the mentality law firm leaders need to reject so the industry can evolve

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Process! How Discipline and Consistency Will Set You and Your Business Free by Mike Paton and Lisa González

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