39. Elizabeth Bricken Wilson Is A Genius & You Will Be Too After Listening To This Episode!

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"You are an extension of your customers' house."

Elizabeth Bricken Wilson  is  a dynamo laundromat owner! She is an absolute MASTER at listening to others and responding with empathy and decisive action. Her humble demeanor belies the genius of her success in the laundromat business.

"I don't exist without my customers."

As I spoke with Elizabeth, it become more and more clear to me that I was speaking with someone who gets it. She casually dropped genius perspectives, innovative ideas, and powerful wisdom as if were just chit chat over coffee. And yet, the power in her perspective on her business is something we all need more of!

"It's awesome to be a conduit for the neighborhood to support their neighbors."

I (Jordan) listened to this episode twice before it even came out and was struck by how great Elizabeth is at listening to her customers and staff, learning what they want and need, and finding ways to both give it to them and help them get it themselves.

"It doesn't cost extra to listen to your customers."

In this episode we cover topics such as: 

• Using NextDoor.com to find out how to craft a laundromat your neighborhood wants
• Lessons learned from buying her first laundromat business
• Preconceived misconceptions about owning laundromats
• How to stand out in a crowded market
• Personally running shifts early on
• Marketing your laundromat business
• Integrating laundry drop-off & pick-up and delivery services
• Goals for the next year
• Innovative and powerful secret sauce to success in the laundromat business
• Get to know laundromats
• The power of learning from successful people

And much more!

"If my husband can hire someone to do lawn care, I can hire someone to do the laundry."

Show Notes
https://laundromatresource.com/show39

Show Sponsor

Laundromat Resource Marketing- We know Marketing and we know laundromats! Let us help you build your website and market your laundromat today!

https://laundromatresource.com/getonline

Links from the show:
Suds Laundry Memphis
How to Scale Commercial Real Estate Podcast

Resources:
Shoe Dog- A Memoir By the Creator of Nike

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Connect with Elizabeth:
[email protected]

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