Ep 11: SEO, SEM, And Other Commonly Confused Terms

As a digital marketing agency, we meet with people all the time who tell us they need SEO for their business. When we actually sit down to talk about their goals, though, we find out that they’re using SEO as a catch-all term for anything from paying for clicks on Google to banner ads to social media marketing. That’s not actually what SEO means, though. In this podcast, we’re setting out to clear up some of that confusion - let’s talk about search engine optimization, digital marketing, and what all those techy acronyms actually mean.