Blanding in K-Beauty

Lauren discusses the issue of blanding in K-Beauty with more brands undergoing complete logo and design transformation in an attempt to modernise. But are they losing their creativity and uniqueness in the process? 

Access Full Show Notes for This Episode:

https://stylestory.com.au/blogs/podcast/blanding-in-kbeauty

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TOPICS COVERED 

• What is Blanding?
• Why Are K-Beauty Brands Blanding? 
• Why Blanding Is Not a Great Idea 

• K-Beauty Brands Who Have Had a Modern Makeover 

• Sulwhasoo 
• Innisfree
• Etude 
• Beauty of Joseon

• K-Beauty Brands That are Half / Half 

• COSRX 
• Brands that haven’t blanded
• Skinfood - still retains the unique brand identity that made it famous
• Banila Co - unfortunately their logo was blanded but the products themselves have stayed pretty true to the original brand identity and concept

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