Episode 9: Understanding Market Dynamics

What do Rocky Balboa, small distributors, and your next software vendor have in common? According to Kodaris CEO Tony Zakula: maybe a lot more than you'd think.

In this episode, Margaret Kelsey and Tony dive deep into what it really means to build technology with the small, relationship driven, family-run businesses who may not have big corporate budgets, but definitely have determination and grit. They explore why the economy needs both giants and challengers, how "losing" a deal might be the best thing that ever happens to you, and why Zoom fatigue is no substitute for a good steak dinner (with other people, obviously). 

From AI to Amazon, pricing models to parables, this conversation is a reminder that business—at its core—is still about people. And probably always will be.

Learn more about Kodaris at Kodaris.com