From HVAC to Solar: How a Lawsuit Sparked a Lead-Gen Empire with Peter Roth

Takeaways

• Peter Roth's journey into solar began unexpectedly after being sued.
• Entrepreneurship often involves failing forward and learning from mistakes.
• The importance of lead generation in saturated markets like solar and HVAC.
• Call centers can provide a scalable solution for generating leads.
• Every business needs a reliable source of leads to succeed.
• Marketing strategies must adapt to avoid saturation and ad fatigue.
• The entrepreneurial mindset is crucial for navigating challenges.
• Peter emphasizes the value of quantifying results in lead generation.
• A call center can be adapted to various industries beyond solar and HVAC.
• Helping others grow their businesses is a passion for entrepreneurs.

Chapters

00:00 Welcome to the Kitchen Table Podcast

02:26 Peter Roth's Journey into Solar and HVAC

10:30 Transitioning from HVAC to Solar

16:10 The Challenges of Lead Generation in Solar

22:28 The Power of Call Centers in Saturated Markets

30:15 Scaling and Opportunities with Call Centers

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