Season Five | Ep 17 Becoming a Category of One

Feeling stuck in a crowded space? You’re not alone. It’s easy to get caught up in what everyone else is doing—trying to keep up, stand out, do more. But what if the answer isn’t competing harder?

This episode is all about the Blue Ocean Strategy—a way to step outside the noise and create your own space. No chasing trends. No trying to outdo. Just focusing on what you bring to the table—your experience, your perspective, your way of seeing the world.

For creative entrepreneurs, especially women 45+, this shift changes everything. It’s not about reinventing yourself. It’s about recognizing what’s already there and shaping an offer that speaks directly to the right people. We’ll talk about identifying your niche, crafting something valuable, telling your story, and using collaboration—so you’re not swimming in someone else’s waters, but creating your own.