How To Sell When People Are Already Sold

#952: The sales process is no longer what it used to be. In the past sales people were needed to inform and educate and fully showcase a product or service to people who came in with a desire, but were pretty ignorant. Today nearly all sales happen online with no need for a so-called sales person. With any product or service we can fully research it. Compare it. Get unbiased user reviews. All that’s left is deciding from which person or company we’ll make our purchase from. So how do we all adjust for this new scenario? That’s what Tom Ziglar and I discuss in this episode.
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