Business for dummies Part 1: Sales and Marketing. Episode 12

In this business focused episode we explore a few concepts as an introduction to our thoughts on business. We discuss the difference between Sales and Marketing as business functions as well as the potential pitfalls behind hiring marketing consultants. In a final anecdote - Michael tells a story which illustrates the true cost of using the wrong people for the wrong business function. Highly recommended reading is "The Effective Executive" by Peter F.Drucker. The book is still available as an ebook and audiobook on various platforms. Our website: www.thejourneytohere.co.za