Drew Hodges, Advertising Broadway : The Joe D Show Episode 43

How did the “Hamilton” poster end up being black and gold? Who came up with the tagline “spread the word” for “The Vagina Monologues” advertising campaign?

Drew Hodges, founder of the ad agency SpotCo and author of the new book “On Broadway: From ‘Rent’ to Revolution,” shares stories from the past two decades.

Follow Joe here: @TheJoeDShow  

Produced by: Joe Dziemianowicz

Edited by: Frank Posillico

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