Price is a "Way of Thinking" NOT a Number!

We have talked a lot about pricing in the past. This is also one of the most popular things I talk to people about. We all need to wrap our heads around this idea that price is arbitrary as a number alone! The idea of “PRICE” is a way of thinking! It starts the second our customers find us or start interacting with us! This can be landing on a website or social profile or walking into our store. The prices or number is either validated or not, based upon our ability to adequately frame our value to our customers. In a broad sense it comes down to the way we value our time work and skills. If we change some small things, in the way we talk and interact with our customers the results can be amazing. 

Enjoy!

Mark Farrell “The Jeweler”

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