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How to Build & Grow a Bitcoin Business w/ Phil from 21M

Author
Jake Woodhouse
Published
Wed 30 Jul 2025
Episode Link
None

Phil from 21M Communications joins me to break down what it takes to build a Bitcoin-only business. We explore the difference between Bitcoin and crypto companies, how 21M helps Bitcoiners "sell exposure", what it's like on the inside of an agency, how to earn yield by providing Lightning Network liquidity, and where Phil sees Bitcoin going over the next two decades.


21M Communications: https://www.21mcommunications.com/


X: https://x.com/coldhardsats


TIMESTAMPS:


0:00 – What Phil Is Focused on Today


4:15 – Inside 21M Communications


10:56 – How to Build a Bitcoin Business


15:25 – Bitcoin vs “Crypto” Companies


16:41 – How a Bitcoin Agency Actually Works


24:14 – Selling Bitcoin Exposure and Measuring Impact


29:53 – How to Leverage the Right Connections


34:35 – Staying Ahead with Trend Jacking


37:05 – Finding What You’re Opinionated About


43:23 – Earning Yield By Providing Lightning Network Liquidity


48:27 – Cashflow, Leverage, and Trading Lessons


53:06 – What the Next 20 Years in Bitcoin Could Look Like


55:53 – How to Connect with Phil


New episodes 3x per week. Let's learn together.


If you want to learn more or connect, visit my website: https://jakewoodhouse.io/

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