How to Build a Sales Machine That Increases Conversions Every Other Week

Author: Jake Dunlap
Published: Thu 04 Apr 2024
Episode Link: https://jakedunlapshow.com/episodes/how-to-build-a-sales-machine-that-increases-conversions-every-other-week-AusTkSg2

In today's episode, we dissected the transformative approach of Consistent Performance Optimization (CPO) in sales, advocating for a shift from rare, significant overhauls to frequent, incremental improvements. By adopting this methodology, sales teams can achieve significant gains, with a potential 26% increase in pipeline generation over a year through bi-weekly optimizations. We highlighted the critical need for a clear process, data-driven decisions, and the assembly of a dedicated team to implement these consistent adjustments. This strategy not only enhances efficiency and agility but also aligns sales efforts closely with rapidly changing market demands and buyer behaviors.
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What will it take to innovate your sales organization for the modern buyer and consistently stay at the forefront with technology and AI?

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