143: 3 Powerful Reasons Why Every Leader Should Blog

Do you run a church, ministry, or business? Do you consider yourself a thought leader in your area of influence? If so, you should be blogging. Having a simple blog can have great benefit and is something most leaders miss out on. It’s the best way to take your ministry to the next level.

When I began blogging in 2009, I didn’t know I was venturing into something few did, now it seems as if everyone has a blog. Yet I know countless leaders and writers who say they don’t blog because they either don’t understand the need or say they don’t have the time. I can’t tell you how many times I’ve heard someone say about one of my posts, “Thank you for that, it’s just what I needed.”

A well-thought blog has the ability to:



* Change lives.

* Encourage and uplift.

* Give new insight or perspective on a topic.

* And allows your followers to see a more transparent version of yourself.



Blogging is more than writing for the sake of writing. Blogging is a place where you get to share your ideas, new book/sermon series, and it also gives you credibility on a deeper level with the people who trust you. The struggle is very real to commit to making time to blog, but if you put together a weekly newsletter for your congregation/business, you can make time to blog. It really isn’t any different…in-fact, you can just switch to blogging instead of sending out a printed newsletter.

You know that monthly letter you write to your congregation? Use that, instead of/in-conjunction for/with a blog. This way, you’ll create multiple avenues for your message and vision for your church members to learn.

The funny thing, when I didn’t blog, my number of readers went down and I wasn’t impacting anyone with my message. I get questions, “When are you going to write next?” The reverse is also true, the more consistent we become with our message, the more we can impact people with the message God has given you.

We find in the Bible, “Write the vision and make it plain, so the reader who runs may read it on the fly!

I want to give you 3 reasons–if you’re in ministry or business–why leaders should blog weekly. Even though this particular blog post is written to church leaders, the principles apply to any profession.

When we blog, our words have the ability to generate user engagement.

1. IT CREATES ENGAGEMENT.

As leaders in our communities, both online and offline, our heart’s desire should be to see people find their voice, succeed in life, and discover something new to help them in their life. But when we utilize a blogging platform, we can take that impact to another level. Our words have the ability to generate user engagement.

Think of it this way. When you stand on-stage presenting, you’re giving a very two-dimensional way of engagement. People come, sit and afterward they go home until the next weekend service. Imagine if you had a blog that incorporated aspects of your current series. Now, you can engage people on a one-on-one basis. Your words, directly in their inbox.

They can ask questions, comment, share, and interact with you in real time. I liken it to a mentoring relationship. Through a blog, we get to invest our knowledge into someone else’s time. They read your words, find a nugget of wisdom to help them, and they in-turn ask questions to take their mentoring to the next level.

One of my favorite online mentors is, Michael Hyatt. Though I don’t know him personally, his products, services, and blog have challenged me to be a better leader. Here’s what Daniel Darling said on Michael’s blog in a guest post, “Mentoring relationships are valuable . . . and they aren’t complicated. They are simply friendships which have the potential to help shape your future.”

So how do we create engagement?



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