Ross Reels' Brad Befus on Tradition and Acquisition - Ssn. 5, Ep. 16
- Author
- Zach Matthews
- Published
- Tue 16 Nov 2010
- Episode Link
- http://www.itinerantangler.com/podcasts/2010/11/the_itinerant_angler_podcast_81
Ever since founder Ross Hauck created the first machined, black Ross Reel, his company has led the pack (and inspired many imitators). Now, that company has been purchased by 3M: will it be a success story like 3M's ownership of Scientific Anglers, or a slow burn to obscurity as has happened to some of 3M's less fortunate purchases? Tune in to find out.
