Why Don’t Organizations Understand Their Customers?
- Author
- Beyond Philosophy
- Published
- Sat 17 Mar 2018
- Episode Link
- https://sites.libsyn.com/108490/why-dont-organizations-understand-their-customers
Too many organizations don't know what customers really want! They blindly undertake research and then wonder why the rest of the organization ignores it. Colin Shaw & Professor Ryan Hamilton discuss why this is the case and what organizations should be doing to ensure success.
