Why Do Customers Fight For What They See To Be Their Rights?
- Author
- BeyondPhilosophy.com
- Published
- Sat 24 Mar 2018
- Episode Link
- http://BeyondPhilosophy.com/podcast
Customers will fight harder to keep what they have than they will to gain new things. This is called Loss Aversion and it’s a big driver of customer behavior. This can be the route of customer complaints. What are the implications for designing a customer experience?
