Why Do Customer Emotions Matter?
- Author
- Beyond Philosophy
- Published
- Sat 21 Jul 2018
- Episode Link
- https://sites.libsyn.com/108490/what-is-an-emotion
Colin Shaw and Prof. Ryan Hamilton discuss how emotions drive customer behavior. So, what is an emotion? How are they evoked? How can you deliberately evoke a customer's emotions? How is an emotion different to a mood and what you should do about it?
