The Rubicon Model and How To Use It To Your Advantage
- Author
- Beyond Philosophy
- Published
- Sat 21 Apr 2018
- Episode Link
- https://sites.libsyn.com/108490/the-rubicon-model-and-how-to-use-it-to-your-advantage
Once customers move from planning to implementation, they pass across a metaphorical Rubicon. People justify their thinking and it is then difficult to change their decisions. How do you recognize this and what can you do?
