Are You Making The Most Of Scarcity As A Marketing Strategy?
- Author
- Beyond Philosophy
- Published
- Sat 14 Jul 2018
- Episode Link
- https://sites.libsyn.com/108490/the-principle-of-scarcity-with-guest-kelly-goldsmith
We discuss the key principle of scarcity with guest Professor Kelly Goldsmith, Ph.D., Professor of Marketing at Vanderbuilt University. Kelly is a behavioral scientist who examines consumers’ responses to uncertainty and scarcity, uncovering and explaining seemingly paradoxical effects.
