Ep 1. Why Startups Fail (Not What You Think)

Most founders think startups fail because they run out of money. They're wrong.

In this episode, I share how my app made just ONE sale ($5) after two years of work - and what that painful failure taught me about the real reason startups fail.

You'll learn:

• The critical difference between thinking like a builder vs. a founder
• Why "launch day" is a fantasy (and what to do instead)
• The 4 questions every technical founder skips (but shouldn't)
• How to create marketing experiments when you'd rather be coding
• Why competing on price is a losing strategy for startups

This episode is perfect if you're a developer or startup founder who's building a product but is struggling with marketing.

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