This week on The Intersection, Mike and Sallie welcome Dan Bergeson, the founding partner of Bergeson LLP in San Jose, CA, one of Silicon Valley’s leading litigation firms. Dan’s clients range from Fortune 500 companies to startups, representing founders, C-level executives, directors, and special committees in high stakes litigation and investigations.
Dan discusses his victory defending Al Shugart, founder and CEO of Seagate Technology, in a defamation case against sponsors of a TV commercial comparing him to convicted swindler Charles Keating.
He also discusses litigation in a digital age, often reminding clients “anything you post in social media--that's there forever, and I'm going to have to deal with that in trial.” He is an advocate for bringing on a competent media relations team to handle situations where clients don’t listen to that advice to manage the media.
About Sitrick and Company
Sitrick and Company is a Los Angeles-based public relations firm founded by Michael Sitrick specializing in corporate, financial, and crisis communications. Known for its expertise in high-stakes situations, the firm has handled reputation management, litigation support, and media strategy for high-profile clients. It operates offices in New York City and Washington, DC, and is recognized as a leader in strategic communications and crisis management.
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