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Strategies for Major Donor Retention

Author
Tammy Zonker
Published
Tue 02 Sep 2025
Episode Link
https://the-intentional-fundraiser.captivate.fm/episode/strategies-for-major-donor-retention

Only 45% of first-time major donors come back.

Let that sink in.

For years, I believed winning that first major gift was the hardest part—until I realized the real challenge (and transformation) is turning new donors into lifelong champions.

In this episode, I share personal stories, the tools I use, and proven strategies for moving beyond transactional gifts to genuine partnership.

If you could double your donor retention this year, what would it mean for your mission?

→ Take a listen.

Share with your team, and let’s transform fundraising—together.

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