Embracing the Subscription Model in Nonprofit Giving

Donor counts are dropping—even as giving hits record highs.

This isn’t just a headline. It’s the reality I unpacked with Dave Raley on The Intentional Fundraiser podcast.

We dove into why recurring giving is the bright spot in a shifting landscape—and why too many nonprofits still treat it like an afterthought. For years, I thought monthly giving was just for “big” organizations or required fancy tech. Dave’s insights (and his book, The Rise of Sustainable Giving) showed me: any nonprofit can build a thriving program by focusing on real connection and community.

Take a listen.

Guest: Dave Raley, Founder & CEO, Imago Consulting

Resources: Show notes, links, and resources mentioned in this episode.

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