Gen Z: Redefining College and Career Paths

As Generation Z takes center stage in the workforce, Andrea draws from the data, as well as her experience in raising four Gen Z kids, to reveal the generation's impact on the workforce and what it means to pursue education and a career.

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RESOURCES IN TODAY’S EPISODE

⁠⁠Axios Survey: “Almost a quarter of Gen Z adults identify as LGBTQ+”
Forbes: “Why Gen Z Is Thriving In The Entrepreneur Life”

NPR: “Many in Gen Z ditch colleges for trade schools. Meet the 'toolbelt generation'”

Stanford Report: “8 ways Gen Z will change the workforce”

iHire Survey: “Gen Z in the Workforce: Decoding a New Generation of Job Seekers” 

Jabra Survey: “Mind the Gap: How Gen Z is disrupting the workplace in 2024”

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ABOUT ANDREA DE LA CERDA

Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.

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Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼

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