Breaking Free: Achieving Financial Independence
- Author
- Andrea De La Cerda
- Published
- Wed 27 Nov 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/andrea-de-la-cerda/episodes/Breaking-Free-Achieving-Financial-Independence-e2qbrqv
In this episode of The InspirED Podcast, Andrea's unpacking why work-life balance is so difficult for women entrepreneurs and why it’s absolutely essential for our mental health, happiness, and long-term success.
Balancing the demands of a business with personal commitments can feel like an impossible task—and the statistics back it up. Studies show that 70% of women entrepreneurs report feeling overworked compared to just 50% of their male counterparts. With expectations to “do it all,” many women entrepreneurs manage a larger share of family and household responsibilities, which adds to the struggle. For instance, even in dual-income households, women perform nearly 60% of the domestic and caregiving duties, creating additional pressure to balance personal and professional lives.
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ABOUT ANDREA DE LA CERDA
Andrea De La Cerda is a highly accomplished communications professional with over 25 years of experience in the fields of advertising, communications and marketing. Throughout her career, Andrea has held key positions in renowned advertising agencies, brand consultancies and in-house marketing departments before creating Kandula. She possesses a deep understanding of consumer behavior and market trends, allowing her to develop innovative communication strategies that resonate with diverse audiences. Andrea received both her B.A. in Advertising and Business Administration and a M.A. in Education from Pepperdine. She is currently pursuing her Accreditation in Public Relations and is a member of PRSA.
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Kandula works with nonprofits, entrepreneurs, educational institutions, and established brands dedicated to expanding their influence and amplifying their impact through purpose-driven communication strategies. Reach out to work with us! 👇🏼
