Marketing Mastery: Jen Esparza's Strategies for Nonprofits and Small Businesses

Caroline Biesalski welcomes guest Jen Esparza, diving into effective marketing strategies for nonprofits and small businesses. The conversation explores the similarities and differences between marketing for these sectors, offering valuable insights for listeners. Jen shares her passions and current projects, highlighting her unique approach. The episode includes an inspiring client success story, showcasing the impact of Jen's work. As the episode draws to a close, listeners receive thoughtful recommendations and advice from Jen, providing practical takeaways for anyone interested in enhancing their marketing efforts in the nonprofit or small business arena.

Meet Jen Esparza
Greater Sacramento, CA, USA

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• Website: https://thejenadvantage.com/


• LinkedIn: https://www.linkedin.com/in/jen-esparza-17823b29/

(0:00) Introduction and Guest Welcome
(1:52) Marketing Strategies for Nonprofits and Small Businesses
(11:00) Comparing Nonprofit and Small Business Marketing
(13:29) Discovering Jen Esparza's Passions and Projects
(15:27) Connecting with Jen Esparza
(16:12) Inspiring Client Success Story
(17:50) Closing Recommendations