Building Brands on a Budget: Insights from Michael Doyle

Caroline Biesalski welcomes Michael Doyle to discuss branding in today's episode. They begin by exploring the biggest mistakes in branding and how the field has evolved. Michael shares insights on building a brand with no budget, emphasizing the importance of mentorship. The conversation transitions to setting goals and the necessity of reinventing during the COVID pandemic. Michael concludes with his final thoughts, offering advice for those looking to reach out and connect with him for further insights.

(0:00) Introduction and welcoming guest Michael Doyle
(2:05) Biggest branding mistake and evolution in branding
(7:39) Building a brand with zero budget and the role of mentors
(13:28) Setting goals and reinventing during COVID
(16:16) Final thoughts and reaching out to Michael Doyle