How Huy Fong’s Sriracha Went from Hot to Not
- Author
- Kellogg Insight
- Published
- Mon 11 Nov 2024
- Episode Link
- http://kellogginsight.libsyn.com/how-huy-fongs-sriracha-went-from-hot-to-not
When missteps knocked the famous “rooster sauce” off its pedestal, a competitor seized the moment. On this episode of The Insightful Leader: Why one brand sizzled and the other fizzled.
