The Inside Racing Podcast
John Robbins: Business strategist, coach and consultant for more than a decade shares his strategies, frameworks, tips and best practices to help you preserve and grow your racing operation. You'll hear from handpicked experts inside and outside the industry as they share their insights, stories and opinions about the business of racing. It's about understanding what goes on behind the scenes at race tracks, with sanctioning bodies, inside race teams and among industry professionals. It's also about uncovering the latest trends and gathering valuable insights from people across the world of business. John has combined his experience of growing up at the track and a passion for business to bring a unique, fun and real perspective to the business of racing. His work has allowed him to help track owners across the country develop and execute strategies to grow revenue and increase profitability, attract and retain sponsors and engage race fans. Sales, prospecting, sponsorship, media, public relations, event promotion, motorsports strategy, ticketing, social media, technology, fan experience, entertainment, attractions, concessions, merchandise, staffing, operations, finance, economic development, and all the other things that work (and don't work) in the business of racing to help support, preserve and grow short track racing in America.
- Update frequency
- every 6 days
- Average duration
- 49 minutes
- Episodes
- 53
- Years Active
- 2016 - 2017
IRP #52: REWIND - Speedway Marketing Magic with Mike Lysakowski
Are you taking a few minutes this off-season to consider what worked, what didn't and what you could change for 2018?
Take another listen to marketing expert Mike Lysakowski as he shares his insigh…
IRP #51: State of the Industry - Part Three
How do we make sense of everything impacting our sport? Where do we go from here? What examples show us there is an opportunity to grow and thrive right now? Business expert and motorsports professio…
IRP #50: State of the Industry - Part Two
What internal forces are impacting the racing industry? Is the collective mindset and adaptability helping or hurting the sport? How can the industry overcome it's own challenging business models and…
IRP #49: State of the Industry - Part One
What external forces are impacting the racing industry? How are cultural trends impacting engagement? What does the sponsorship bubble mean for race tracks, series and teams? In the first ever State …
IRP #48: Mailbag - Sponsorship 101 for Race Teams
How can race teams build their brand? What should a team do to attract the right sponsors? Are there inexpensive ways to build a marketing platform for a race team? We're digging into our mailbag on …
IRP #47: REWIND - Sponsorship Expert Bryan Kryder Reveals His Secrets for Short Track Promoters
This is part two of my interview with Bryan Kryder
We're taking a minute to focus in on sponsorship before the off-season arrives.
(FIRST AIRED: 10/11/16)
Do you start sponsorship meetings with featu…
IRP #46: REWIND - Sponsorship Expert Bryan Kryder On NASCAR, IndyCar and Racing's Economic Impact
As August rolls on, it's time to revisit our great two-part interview with Bryan Kryder.
Now is the time to lay the foundation for your 2018 sponsorship plans.
(FIRST AIRED: 10/11/16)
What do you get…
IRP #45: More Marketing Magic with Mike Lysakowski
Are you relying too much on your digital presence? Are you still incorporating old school promotion to fill seats? Are you on the same page with other race promoters when it comes to special events? …
IRP #44: Major Event Promotion: Anderson Speedway's Rick Dawson on the Little 500
What does it mean to host one of the biggest events in short track racing? How do you prepare for and execute a major event? How do historic and unique events change the perception of a facility? On…
IRP #43: Racing Promotion - Two Views with Montgomery GM Stan Narrison
What is it like to promote a historic venue? What are the differences in marketing a short track and a touring series? What lessons can you learn from doing both? Business expert and motorsports prof…
IRP #42: REWIND - Entrepreneurial Thinking : Rules for Success in Racing with Expert Mel Abraham
Happy 4th of July! We're revisiting one of our most popular non-racing episodes with Entrepreneurship Expert Mel Abraham.
While we cruise through the 2017 season, take a moment to take stock in your …
IRP #41: Jim Hanks on Challenges and Opportunities in Series Promotion
Do racing promoters have common traits? What are the challenges in promoting a touring series? How has short track racing changed over the years? On this episode of The Inside Racing Podcast, we con…
IRP #40: Lessons Learned in Motorsports Broadcasting with Must See Racing
How does a person end up in the racing business? What decisions cause them to take a different path? How does a vision and clear guiding principles influence strategy and growth? We're kicking off a…
IRP #39: Mailbag: Track vs. Traveling Series Promotion
The latest episode of The Inside Racing Podcast goes back to the mailbag for more listener questions. What are the big differences between promoting a track versus a traveling series? Is there a diff…
IRP #38: REWIND - Sell Like A Pro This Off-Season: Training from Bryan Neale
As the calendar turns to June, it's already time to start thinking about the 2018 season. What better time than now to revisit our interview with sales expert Bryan Neale.
Take a minute to get your s…
IRP #37: How to Use Instagram and Snapchat with Craig Emsweller
Is your track or series using Instagram or Snapchat? Do you know why they are important? Are you missing out on key demographics and social media opportunities? In this episode of The Inside Racing P…
IRP #36: Early Season Threats and Opportunities
What is on the horizon for the 2017 season? Are there threats that could derail a successful operation? What opportunities exist for this season and beyond? Business expert and racing promoter John R…
IRP #35: 2017 Early Season Trends and Observations
What have we learned from the 2017 racing season so far? Are there early trends that give reasons to be optimistic? What are some of the observations from past podcasts that are being validated at th…
IRP #34: Sponsorship Perspectives From A Marketing Executive
Do you ever feel like you don't understand what potential sponsors are looking for? What's important to them? What they want to achieve from their sponsorship? Business expert and motorsports profess…
IRP #33: Speedway Marketing Magic with Mike Lysakowski
Do you know who your customers are? Are you reaching new race fans? Is your content on your website and social media helping or hurting you? On this episode of The Inside Racing Podcast, you'll get a…