Rita McGrath: What Case Studies Get Wrong

Our guest on today’s Innovation Byte is the brilliant author, speaker, consultant, founder of Valize and Professor with Columbia Business School Rita McGrath welcome to the show.

00:00:00 Intro

00:00:14 The Survivorship Bias of Innovation

00:01:08 Blockbuster v Netflix

00:02:53 Kodak Story

00:04:29 Nokia Story

00:07:13 Captive to Customers