Should you fake it until you make it? There is a lot of advice telling us that if we don't feel confident then we should fake it and somehow that will make us feel confident. Trouble it, that's not true. In this episode I talk about real confidence vs fake confidence, how you can't hide your lack of confidence and what to do to develop real self confidence, the longer and effective way, the slightly harder but quicker way. I've done both and they both work.