Colton Havens: How to Go Viral and Blow Up with Short Form Content

Unlock the explosive potential of TikTok marketing with our guest Colton Havens, a virtuoso in the realm of short-form video content. This episode is a journey charting Colton's rise from franchise ownership to digital asset mastery, revealing how he helps clients skyrocket their online influence through engaging videos. Witness the awe-inspiring story of a TikTok novice who, under Colton's guidance, not only amassed a tremendous following but also landed a role in a major TV series. If you believe TikTok is solely for the youthful set, prepare to have that myth shattered as Colton unpacks the platform's capacity to generate traffic and leads for any demographic.

Step into the world of content creation where Colton breaks down the formula for success: consistency is key, and comfort zones are meant to be left behind. We discuss the magic number—720 posts a year—and how this commitment can amplify your engagement without necessitating Hollywood-level production. Colton provides a deep dive into the TikTok algorithm's inner workings, offering insights on how to tailor your content for maximum impact. Moreover, we explore the balance between personal and business content, ensuring your online persona resonates authenticity with every post.

Navigating the waters of business growth on TikTok, this episode tackles the challenges of scaling your venture and managing client expectations. Colton shares his personal trajectory from leveraging organic content to deploying TikTok for paid advertising, and how simple strategies, like labeling phones, streamline managing multiple accounts. As we pull back the curtain on the video creation process, we explore hiring practices, the impact of AI, and algorithm optimization. Saddle up for a masterclass in maximizing your short-form video content and staying ahead in the ever-evolving social media engagement race.

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