Client Karma: Decoding the Agency-Client Tango - feat. Kunal Jeswani (CEO, Ogilvy ASEAN)

Step into the world of advertising excellence as The Indian AdGeek welcomes Kunal Jeswani, CEO of Ogilvy ASEAN, for a truly unfiltered and insightful episode. In this engaging conversation, we embark on a journey through the heart and hustle of client servicing, creative leadership, and business evolution in today’s dynamic advertising landscape.

• An Origin Story: Discover how Kunal’s love affair with advertising began and the pivotal moments that shaped his career in one of India’s most celebrated creative agencies.
• The Evolving Role of a Creative CEO: Gain firsthand insights on how the job of a creative agency CEO has transformed over the years, and why adaptability, empathy, and relentless curiosity are more vital than ever.
• Leading Across Borders: Explore the challenges and rewards of driving creative innovation across diverse markets like India and ASEAN. Learn how Kunal nurtures a culture of excellence and fosters cross-border collaboration within large and varied teams.
• Leadership Real Talk: Unpack the most common misconceptions about leading a creative agency, sprinkled with candid anecdotes on tackling team challenges and learning from mistakes.
• Tales from the Client Side: Hear memorable stories of client relationships that illustrate how breakthrough creativity drives business impact—and what true client partnership looks like.
• Navigating Agency Life: Delve into the process (and sometimes the lack thereof!) from new business development that thrives on word of mouth to the ever-present battle against scope creep and the strategies for maintaining profitability without sacrificing passion.
• Pricing for Value: Get a rare behind-the-scenes look at how an agency ensures its pricing stays aligned with value, effort, and evolving industry standards.
• The Future Beckons: Kunal weighs in on how AI and digital platforms are reimagining the industry, as well as what still sets human creativity apart in an age of automation.
• Trends & Advice: Discover the trends lighting up the Indian and ASEAN markets—beyond AI—and get golden advice for young professionals aspiring to creative leadership.

Whether you’re a seasoned ad geek or just starting your journey in the industry, this episode offers a masterclass on juggling creativity, clients, and commercial success—all with Kunal Jeswani’s signature wit and candor.

Vishal - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@vis⁠hal1mehra⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠