Max Comparetto: Salesforce Meets Web3: A New Era for Big Brands

In This Episode

• (01:17) – What’s going on with Binance?
• (03:47) – Apple’s new AR glasses: Vision Pro
• (09:06) – Max’s Italian heritage and what led to his interest in DeFi and self-custody.
• (10:45) – What led Max to work in the technology and the software industry 
• (14:23) – Wild situations developers find themselves in
• (16:44) – Max’s transition to Salesforce
• (22:09) – The development of the Salesforce blockchain
• (28:59) - Salesforce Web3 studio
• (32:08) – How NFT management works and how it can be organized using Salesforce
• (35:10) – Diageo's NFT Strategy
• (40:03) – Analysing blockchain transactions and wallet activity for a direct targeting strategy.
• (42:56) –How real-world asset tokenization works and how it creates a real-world impact.
• (45:01) – How brands are starting to own more of the customer journey in Web3