The Idea
The Idea explores how the worlds of advertising and marketing shape our lives. We talk to industry leading strategists and creatives to get an insider view of the world’s leading brands. Going topic by topic, we explore how commercial creative thinking is done, how it is changing and how it affects all of us. We dive into the big ideas at the heart of successful brands and discuss how they can change our view of the world.
- Update frequency
- every 27 days
- Average duration
- 22 minutes
- Episodes
- 10
- Years Active
- 2017 - 2020
How digital will change advertising. Again.
Nick is joined by Joanna Peña-Bickley, Head of Research & Design, Alexa Devices at Amazon, and Michael Yavonditte, CEO, Yieldmo to explore where digital advertising and marketing is now, and where it…
How advertising will recover from Covid19
Marc Nohr, Group CEO of Miroma agencies, Becky Holland, Founder and MD of BH & P, and Leigh Baker, Founder of We@LeighBaker join Nick Moore to discuss how advertising will recover in a post pandemic …
What's the prognosis for healthcare marketing?
Nick Moore explores the impact of Covid19 on healthcare industry marketing with the help of Becky Chidester, CEO of Wunderman Thompson Health, Ian Haworth, Global Creative Lead at WPP and Gary Schein…
Covid19. What's changed? What's next?
Nick Moore explores the impact of Covid 19 on marketing and advertising with Tom Goodwin of Publicis, Jason Mayo, MD / Partner of Bonfire, Greg Hahn, CCO of BBDO NY and Darren Moran, CCO of Keurig Dr…
How to sell - and buy - ideas
Why don't digital and advertising agencies sell their products like other businesses? Is selling beneath them? Or are they so close to their clients that they just don't need to bother.
Nick is joi…
Diversity is a talent issue
In this episode, Nick explores one of the industry's hot topics - lack of diversity - in the company of Chase's Chief Brand Officer, Susan Canavari, Benita Conde of Create Radical Love, and a host of…
Have Award Shows jumped the shark?
Award Shows are in the news. Publicis Groupe is boycotting Cannes 2018 and WPP is considering its participation. So we go back to basics and ask where did award shows come from and do they really a…
What happened to briefing?
Everybody agrees that a great brief is a great idea, but it seems that few people are happy with the briefs they are writing, receiving or approving. This episode explores the current state of brief…
Who needs Creative Directors?
In this episode, Nick explores the role of the Creative Director in the company of Nancy Vonk, one of the Creative Directors who gave us Dove's Campaign for Real Beauty, Steve Mykolyn, former CCO of …
Have Ideas Changed?
This is the first episode of The Idea. In it, we explore what an idea is and we ask whether technology is changing our understanding of ideas. We hear about the range of ideas from traditional adve…