The Summer Edit - Sales Leaks and Funnel Breakdowns

In this episode of The Summer Edit, Jen helps you uncover the invisible cracks in your customer journey that are costing you sales, energy, and momentum. If you're stuck in launch fatigue, getting ghosted in the DMs, or wondering why your audience isn't converting, you're not alone, and you're not broken. Your funnel is.

Jen walks you through the exact strategies she uses to nurture cold leads, clarify calls to action, and build a seamless sales journey that converts consistently. Whether you're selling high-ticket offers or underestimating the power of low-ticket ones, this episode will give you the clarity and direction you need to build a sustainable business.

IN THIS EPISODE, YOU’LL LEARN:

• What a funnel really is and why most entrepreneurs are building it backwards
• How to identify where visibility, engagement, or conversions are dropping off
• Why strong, specific calls to action are essential to guide your audience
• How to nurture cold leads instead of rushing the sale
• The importance of treating your free content like your best offer
• How to audit your emails, sales pages, and offers for performance
• Why low-ticket offers can create high-impact momentum
• What launch fatigue really means and how to solve it for good

RESOURCES & LINKS:

• Funnel Mastery – Learn how to build a sales system that works with and without you
• The Iconic Capsule – Jen’s signature newsletter for modern entrepreneurs

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co