The Summer Edit - Build Magentic Messaging That Moves People

In this episode of The Summer Edit, Jen takes you deep into the art of magnetic messaging. The kind that doesn’t just sound good, but actually sells. If your content isn’t converting, your copy feels unclear, or you’ve been relying on AI to say what you mean, this is your invitation to reconnect with your voice and claim your message.

Jen unpacks how to build powerful, story-driven content that connects, converts, and positions you as the go-to expert in your space. Whether you’re struggling with clarity or playing it too safe, this episode will help you find your edge and use your voice to move the people who need you most.

IN THIS EPISODE, YOU’LL LEARN:

• Why diluted messaging leads to diluted income
• The difference between poetic language and messaging that sells
• How to clarify your voice without sounding like everyone else
• Why relying on AI for your content could be weakening your brand
• The 3 key ingredients of high-converting messaging: truth, transformation, and tension
• How to tailor your language to meet your audience where they are
• The power of specificity over broad, general copy
• Why your own voice is your most magnetic asset
• How social proof and storytelling move people to action

RESOURCES & LINKS:

• The Art of Storytelling - Access the standalone module pulled from Jen’s signature program
• The Iconic Capsule – Get weekly insights and strategy straight from Jen
• Becoming Iconic Magazine – Read the latest issue for more stories, features, and PR opportunities

Connect with Jen:

• Read the magazine here: @iconicmagazine__
• Hang out with Jen here: @becomingiconic
• See all your resources here: www.becomingiconic.co