AI-Driven Marketing: Erin Cigich’s Perspectives and Lessons

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Navigating AI and Outcome-Based Marketing with Erin Cigich

In this episode of 'The Human Code,' host Don Finley sits down with Erin Cigich, CEO of PerformCB, to discuss the transformative power of outcome-based marketing and AI. Erin shares her journey from her college days to leading Perform CB's innovative strategies. The conversation covers how AI is revolutionizing customer acquisition, the role of predictive models, and the challenges of AI-generated errors. They also delve into integrating AI while maintaining strong customer relationships, and Erin's insights on creating AI strategies within a company. Join us for a deep dive into the future of marketing and AI.

00:00 Introduction to The Human Code 

00:49 Meet Erin, CEO of PerformCB 

02:05 Erin's Journey: From College to CEO 

03:34 Outcome-Based Marketing Explained 

04:37 The Role of AI in Marketing 

06:15 Generative AI: Successes and Failures 

09:52 AI in Action: Real-World Applications 

13:03 Developing an AI Strategy 

18:50 Challenges and Learnings in AI Implementation 

28:02 The Future of AI and Humanities 

29:53 Conclusion and Final Thoughts

Sponsored by FINdustries
Hosted by Don Finley