E35 - Buzzsprout Leaving Instagram Behind and The Wayne Gretzky Social Media Strategy

EPISODE 35 - 

Buzzsprout Leaving Instagram Behind and The Wayne Gretzky Social Media Strategy

Buzzsprout announced recently that they are no longer actively using Instagram - as a Buzzsprout user, this made me stop and think about where we are headed

I skate to where the puck is going to be, not where it has been - Wayne Gretzky

Recent report on App Usage for 13-17 year old users 2014/2015 vs 2022

Dump the time suck and stressful content cycle of Instagram and the aging population of Facebook (dying off)  

The Wayne Gretzky Social Media Strategy - focus on where the play is headed in the game - not where it has been (Instagram) or where it was (Facebook)

Take a look at where the next generation of audience listeners are - it might be sobering, but it will help you refocus for 2023

For us - we are looking at YouTube and Newsletters via email.

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