E32 - Be Heard and Be Found Via Voice Search on Alexa, Google and Everywhere

EPISODE 32 - 

Be Heard and Be Found Via Voice Search on Alexa, Google and Everywhere

What Is Voice Search?

Voice search is the action of using speech to ask questions and give commands to compatible devices like smartphones or smart speakers. The searcher speaks to the device and the device fulfills the command or answers the question.

How Does Voice Search Work in Basic Terms?

Without getting too deep into the technical details of voice search, digital voice assistants work by:

• Processing and transcribing human speech into text


• Analyzing the text to detect questions and commands


• Connecting to external data sources such as search engines to find the relevant information


• Translating that information into a digestible format to fulfill the user’s intent

Who Are The Major Players In The Voice Search Market?

The major players in the US smart speaker market are as follows (in order of market share):

1. Amazon (63.2%)


2. Google (31%)


3. Other (5.8%)

How Can You Optimize Your Website for Voice Search?

Successful optimizing of content for voice search comes down to these things:

1. Ensure your content is found on all relevant major data sources (Google Search, Google Maps, Apple Maps, Wikipedia, etc.)


2. Use traditional SEO best practices to rank your webpages and/or listings high in search engines. 


3. Your content can be perfectly structured for voice search, but if it’s not on Page 1, it’s unlikely to be pulled in as the answer.


4. Your content must be succinct and answer questions in simple terms. 

Tip: Structure your content and answers to that of a 6-7th-grade reading !

Amazon Echo - SNL Skit

For greater detail - here is the source we used for this episode

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