E302 - I Don't Know What To Podcast About - What Are The Current Content Gaps In Podcasting, Where Should I Start

Episode 302 - I Don't Know What To Podcast About - What Are The Current Content Gaps In Podcasting, Where Should I Start

There are two content gaps currently in podcasting that could immediately serve an underserved listener base - Hyper local podcasts and podcasts for adults 50 years of age and older.

Hyper local focused podcasts help fill the gap where local media has been overtaken by media outlets that do not have roots in the actual communities that they serve and adults 50 years of age and older do not tend to flock to podcasting as the content currently offered does not draw them in and focus on this stage of life.

How can podcasters build a new podcast or tailor their content to reach one or both of these content gaps?

Hyper-Local Podcasts

Community-Focused ContentCreate content that directly addresses local issues, events, and personalities. Cover topics like:

• Local government decisions and their impact


• Upcoming community events and festivals


• Profiles of local businesses and entrepreneurs


• Historical stories about the area

Collaboration with Local Entities

Partner with local organizations to enhance content and reach:

• Interview local officials and community leaders


• Feature local artists, musicians, and authors


• Collaborate with schools for educational segments


• Work with local sports teams for insider coverage

Interactive Elements

Engage the community directly:

• Host live recording sessions at local venues


• Encourage listener submissions of local stories or questions


• Create a community forum for discussion of podcast topics

Podcasts for Adults 50+

Age-Relevant Topics

Focus on subjects that resonate with this demographic:

• Health and wellness for older adults


• Financial planning and retirement strategies


• Travel tips for seniors


• Technology guidance for the 50+ audience

Life Stage-Specific Content

Address unique experiences of this age group:

• Navigating relationships as empty nesters


• Career transitions and encore careers


• Grandparenting advice and stories


• Aging gracefully and staying active

Nostalgic Elements

Incorporate content that appeals to shared generational experiences:

• Retrospectives on significant historical events


• Discussion of classic films, music, and pop culture


• Interviews with icons from their youth

Strategies for Both Demographics
Accessible Format

Ensure the podcast is easy to find and use:

• Provide clear instructions for accessing the podcast on various platforms


• Create a user-friendly website with episode transcripts


• Offer multiple ways to listen (streaming, downloading, etc.)

Cross-Platform Promotion
Reach potential listeners through various channels:

• Advertise in local newspapers and on community bulletin boards for hyper-local podcasts


• Utilize social media platforms popular with the 50+ demographic, like Facebook


• Partner with local radio stations for cross-promotion

Guest Experts and Storytellers
Bring in voices that resonate with the target audience:

• Local historians and long-time residents for hyper-local content


• Experts in aging, retirement, and senior health for the 50+ audience

By tailoring content to these specific audiences and employing targeted promotion strategies, podcasters can effectively fill these content gaps and serve these underrepresented listener bases.
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