E238 - How my YouTube Strategy Differs from other creators - How I made YouTube work for me, not the other way around
- Author
- Dave Campbell, Ontario Canada
- Published
- Fri 19 Apr 2024
- Episode Link
- https://podcasters.spotify.com/pod/show/thehowtopodcastseries/episodes/E238---How-my-YouTube-Strategy-Differs-from-other-creators---How-I-made-YouTube-work-for-me--not-the-other-way-around-e2hsr67
Episode 238 - How my YouTube Strategy Differs from other creators - How I made YouTube work for me, not the other way around
An Audio only podcast does have a home on YouTube despite the constant railings of "gurus" that preach to podcasters that (in their words) "Fake videos do not belong on YouTube" To these "gurus", a fake video is anything that is not a video.
What is your YouTube strategy for your podcast? Do you have a strategy? Mine differs from others in this space based on one simple statement - I do not work for YouTube, YouTube works for me!
YouTube is great for your podcast as a backup drive, as a legacy for your content, the ease of connection is simple, searchability is strong to be found, accessibility is ever present with closed captioning and transcripts for free and non-video versions of an audio cast will work for many including marathon true crime podcasters - you don't need to make a movie of your episodes - you have a space on YouTube for your audio only content.
If you come across anyone in podcasting that tells you that a free platform should never be trusted because free is a bad business plan - then kindly ask them if they have a Facebook account, or Instagram, or LinkedIn or TikTok - those are all free plans and seem to do suprisingly well as a free platform.
What is your YouTube strategy?
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