How I Navigated Landing My First Hotel Account

Hey flower friends! Welcome to today’s episode. As a hotel florist, I know firsthand the challenges of breaking into this niche. I'll share where I was in life when I first started working with hotels and why sending emails might not always be the best strategy to get your foot in the door. If you don't have direct experience, don't worry—I'll show you how to highlight the skills you do have. It's crucial to keep control of the narrative when talking with the decision-maker, and I'll explain why. I'll also talk about how I handled a hotel’s request for a sample of my work and the process of walking the decision-maker through my design, ultimately selling them on my idea. Join me for an insightful discussion filled with practical tips and personal stories to help you navigate your way into the hotel floral industry!

0:36 Where I was in life when I first started working with hotels

2:30 Why sending emails might not always get you in the door

4:00 When you don’t have experience, speak to the skills you have

5:45 Why it’s so important to keep control of the narrative

8:05 How I navigated a hotel asking for a sample of my work

10:19 Walking the decision maker through my design and selling him on the idea

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST