Beth O'Reilly - Educating Florists on the Wholesale Sector

In this episode, I’m talking with Beth O’Reilly, a floral artist with 25 years of experience and extensive knowledge in almost every aspect of the industry. From traveling abroad handling product development and design trends for a permanent botanical manufacturer in China, to working and owning a retail shop of her own for many years. Most recently, she honed her skills in the growing, procurement, and supply chain side while developing educational programs within the wholesale sector.

You may have recently seen her on HBO’s Full Bloom as the last woman standing, which means 7 out of the 8 episodes.

4:20 What advice would you give someone wanting to become a florist

8:00 What tools do you have in your tool belt

10:40 What happens when you have issues as a hotel florist

15:30 Advice for Florists wanting to work with hotels

19:19 Where Beth sees the floral industry heading

25:19 New and exciting projects in the works

30:00 How you can work with Beth

Bethoreilly.net @beth.oreilly.aifd

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