The Kipling Conspiracy
- Author
- Jack Meggitt-Phillips
- Published
- Mon 18 May 2020
- Episode Link
- None
Mr Kipling never existed, neither did Ted Baker or Aunt Bessie. In this episode, featuring contributions from Judie Lannon, Rory Sutherland, and Jeremy Bullmore, we explore the difference between brand and product - as well as what exactly goes into creating a brand's personality.
