The Killer Line
- Author
- Jack Meggitt-Phillips
- Published
- Tue 26 Mar 2019
- Episode Link
- None
What does it take to write a killer line? It’s a question which makes half the population of adland tear their hair out. In this episode, the History of Advertising Podcast looks at one of the most enduring slogans of all time: 'Every Little Helps'.
