John Thomas (JT) Dietrich is lecturer of sales and marketing with the W. P. Carey School of Business at Arizona State University, and is the co-author of "Professional Selling In The 21st Century, 7 Ways, 7 Times."
In this episode, John Dietrich chats with CEO Evan York about how working at TGI Fridays got him into sales and marketing, how his professional successes and failures set him up to become an award-winning teacher, what sales competitions are really like, what separates the best salesman and marketers from the pack, and why sales and marketing skills are a requirement for anyone looking to succeed in any and every area of life.
Within 1 year of publication, Dietrich's textbook was being taught by several major universities throughout the United States. He has taught graduate and undergraduate marketing and business courses since 2009.
Most recently, he served as the business development manager for Larson Engineering and is the former Senior Vice President of Marketing and Business Development for one of the largest engineering companies in the United States.
Dietrich was recipient of the 2020 Huizingh Outstanding Undergraduate Teacher award, and the 2018 Outstanding Graduate Teaching award for the WP Carey School of Business.
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